Democratic Alliance (DA) leader, John Steenhuisen, has declared the party’s recent election advert as the most successful of its kind since the dawn of democracy in South Africa.
Despite facing criticism for featuring a burning South African flag, the ad has garnered over four million views online and millions more on radio and television.
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The controversial advert aims to symbolize the potential consequences of voters allowing the African National Congress (ANC), Economic Freedom Fighters (EFF), and other destructive populists to gain power.
Steenhuisen argues that the ad serves as a wake-up call, highlighting the importance of active participation in the upcoming election to prevent a “doomsday coalition” from taking control.
Steenhuisen firmly believes that the ANC will lose its majority but warns that they will do anything to remain in power.
He paints a grim picture of a potential coalition between the ANC, the violent EFF, and the Zuma faction, emphasizing that such a coalition would only lead to further corruption and a worsening quality of life for South Africans.
However, the ad also offers a glimmer of hope, suggesting that there is a way to restore the South African flag to its full glory. Steenhuisen asserts that this election is about the survival of the South African dream and urges voters to take action to ensure a brighter future.
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Despite the controversy surrounding the advert, Steenhuisen’s declaration of its success indicates that it has achieved its intended goal of sparking conversation and capturing the attention of the nation during this critical political transition.
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