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Google is reportedly in the testing phase of an AI-driven tool designed to write news articles, a move that has been met with mixed reactions.
According to The New York Times, the tech giant has already presented the tool, internally known as “Genesis,” to prominent publications such as The Washington Post, The New York Times, and News Corp, the owner of The Wall Street Journal.
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The Genesis tool has been positioned as a potential tool for journalists, acting as a personal assistant by automating certain tasks and freeing up time for other important aspects of their work.
Google views this technology as a responsible innovation in journalism. However, not everyone is enthusiastic about this development.
Some executives who were presented with the tool found it “unsettling,” expressing concerns that it may undermine the effort dedicated to producing accurate and reliable news stories.
A Google spokesperson addressed the situation by stating, “In partnership with news publishers, especially smaller ones, we’re in the earliest stages of exploring ideas to potentially provide AI-enabled tools to help journalists with their work.”
The spokesperson highlighted how AI could offer assistance with headlines and different writing styles, ultimately enhancing productivity while ensuring journalists retain control over their content.
Despite Google’s reassurances, the use of AI-generated articles without proper fact-checking and editing has raised apprehensions within the industry.
Misinformation and inaccuracies are potent risks associated with automated content creation. Several news organizations, such as NPR and Insider, have expressed their intention to explore responsible uses of AI in their newsrooms.
The Associated Press has been an early adopter of AI for generating articles on subjects like corporate earnings. However, the majority of their content continues to be crafted by human journalists.
Google’s foray into AI-generated news articles follows a similar experiment by CNET, an American media website.
CNET’s experience had its share of challenges, as they had to issue corrections for more than half of the articles created by AI.
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Some of these articles contained factual errors, and others were found to have plagiarized content.
In response, CNET now includes an editor’s note on affected articles, clarifying the involvement of AI and emphasizing substantial updates made by staff writers.
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