Meta, the parent company of Instagram, recently announced the global rollout of Instagram subscriptions to eligible creators in several countries. This move comes after the successful launch of the feature in the United States in January 2022.
The subscription provides an opportunity for creators to offer their followers exclusive content, such as posts, Live videos, Stories, reels, highlights, and more, in exchange for a monthly subscription fee.
Subscribers gain access to these premium features and also receive a special badge, setting them apart in the comments section and the creators’ inboxes.To qualify for Instagram subscriptions, creators must be at least 18 years old and have a minimum of 10,000 followers.
They can then set their desired monthly price for the exclusive content, with eight price points available, ranging from $0.99 to $99.99 per month, based on what the creators believe their content is worth.
The primary goal behind subscriptions is to enable creators to earn a recurring monthly income, driven by the support of their loyal fans. Meta plans to expand access to Instagram subscriptions globally in the upcoming months.
In a blog post, Meta expressed their enthusiasm for the potential of Instagram subscriptions:
“With Instagram subscriptions, you can deepen connections with your most engaged followers and grow your recurring monthly income by providing them access to exclusive content and benefits, all within the platform where you already interact with them. We will continue to invest in tools that help creators earn money and will have more updates to share in the coming months.”
Meta had initially launched subscriptions on Facebook back in 2020 before extending the feature to Instagram. Facebook subscriptions are available to Pages in numerous countries, including Argentina, Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, the United Kingdom, and the United States, among others.
It’s worth noting that Instagram is not the only social media platform offering creators the option to monetize their content. Earlier in the year, TikTok introduced “Series,” a feature allowing eligible creators to post premium content behind a paywall. These “Series” can include up to 80 videos, each up to 20 minutes long.
Similarly, Twitter offers a subscription feature enabling users to access exclusive tweets from creators, with the creators setting their own monthly subscription price.
In addition to the subscription rollout, Instagram is also streamlining the creation of Reels with the introduction of new app templates, making it easier for creators to produce engaging and exciting content.
Full Story Source: Instagram Introduces Creator Subscriptions To Global Audience