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Linktree, the popular link-in-bio company, has unveiled a new feature that allow creators to seamlessly integrate their Threads account into their profiles.
This latest roll-out allows users to add a link to their Threads profile on their Linktree profile, complete with a social icon and a showcase of selected posts.
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According to the company, free users will have the option to handpick specific posts to embed on their pages. However, in the near future, Linktree Pro users will enjoy the convenience of an automatic embed that fetches their most recent Threads posts.
The timing of this integration is particularly relevant in light of Twitter’s recent rebranding to “X.” Linktree emphasizes that their platform will be vital for creators to maintain and direct their audiences across various social networks.
By integrating their latest Threads directly into their Linktree profiles, creators can keep their audience engaged and connected. Linktree’s decision comes amidst the success of Meta-owned app, which amassed an impressive 100 million users within a few days.
While analytics companies reported a slight dip in Threads’ user numbers after the initial surge, the app still boasts one-fifth of Twitter’s weekly user base.
Mark Zuckerberg’s announcement of Threads’ following feed rollout further underlines the importance of such integrations. Earlier this month, the Australia-based company collaborated with Snap, offering all creators the ability to integrate a Linktree link on their profiles.
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Notably, Snap Stars and Brands were previously the only ones allowed to include a link in their bio. Additionally, as part of the announcement, Linktree extended a generous offer of three months of Linktree Pro to all Snapchat users.
With Linktree’s new Thread integration, creators can now foster a stronger and more cohesive connection with their audience, enhancing their reach and influence across various social media platforms.
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