In an astonishing feat, Threads, Meta’s rival to Twitter, has witnessed an exponential rise in its user base, amassing an impressive 10 million signups within a mere seven-hour timeframe, as stated by Mark Zuckerberg, the co-founder and chief executive of Meta.
However, the highly-anticipated messaging service comes with a surprising price: Deleting an account results to the deletion of the associated Instagram account.
Meta justifies this policy by explaining that the Threads profile is an integral part of the user’s Instagram account, leaving many users surprised by this revelation.
Threads, an app focused on text-based conversations, has emerged as a prominent alternative to Twitter, the social media platform owned by Elon Musk.
Instagram, the widely-used photo-sharing platform boasting over 2 billion users, launched Threads on Wednesday, making it available to users in more than 100 countries.
Among the great competition within the Twitter alternative landscape, Threads is shaping up to be the most sought-after choice thus far.
In a post, Zuckerberg shared his vision for the app, stating, “I believe there should be a public conversations app with a user base exceeding 1 billion. While Twitter had the opportunity to achieve this, they haven’t quite mastered it. Hopefully, we will.”
The astounding response to the app’s launch was evident when Zuckerberg disclosed that the app had garnered 10 million signups within just seven hours, accompanied by an emoji conveying his astonishment.
This growth rate solidifies the app’s position as the fastest-growing consumer offering. Several renowned brands, including Netflix, Amazon, NFL, and Pepsi, have shown their confidence in Threads by signing up for the app.
However, the absence of major players like Google, Apple, Goldman Sachs, Morgan Stanley, and Disney remains an intriguing aspect, at least at the time of this publication.