It surpassed 30 million users in just 24 hours and reached 100 million signups within five days. Recent data from Data.ai now reveals that Threads has achieved a milestone of 150 million downloads.
However, an entirely unrelated app has unwittingly found itself in the limelight due to the confusion surrounding Instagram’s attempt to capitalize on Twitter’s popularity.
Threads, a Slack alternative that entered the market discreetly in 2019 with the support of Sequoia Capital, has witnessed a significant surge in website traffic following the launch of Instagram’s new app with the same name.
This upswing can be attributed to the fact that the Slack alternative, owns the domain name Threads.com, while Instagram’s version resides on the less appealing Threads.net (though Instagram’s Threads currently lacks a web interface).
The confusion surrounding the two apps subsequently led to a substantial increase in downloads for the Slack alternative, during the week following Instagram’s release.
Data.ai provided SurgeZirc SA with figures indicating that Threads garnered over 880,000 downloads globally on iOS alone between July 6 and July 12. Prior to this period, Threads had only seen minimal downloads.
Impressively, it ranked as the 52nd most downloaded app worldwide and held the third position in the “business” category.
Notably, the app witnessed its highest App Store rankings in Germany, Spain, and Italy, where it averaged as the 10th most downloaded app during that week across the three countries.
This surge can likely be attributed to Instagram’s app not being available in the European Union, further fueling the confusion.
Threads’ success story extends to Android as well, with the app now boasting over 1 million downloads.
Consequently, the Slack alternative, has been compelled to emphasize its disassociation from Instagram through messages such as “we are not associated with Instagram” on its website and App Store listing.
Instances of multiple companies sharing the same brand name are not uncommon. Countless companies, including two fintechs based in the United Kingdom, a Dutch electric car startup, and a New York-based telecom service procurement service, share the name Lightyear.
This could potentially lead to more confusion for customers seeking the Slack alternative, as companies would have to manage two entirely separate communication platforms with identical names.
Threads confirmed to SurgeZirc SA that it owns the trademark for its name but declined to provide further details or comment on whether it plans to take any action against Instagram or its parent company, Meta.
Full Story Source: Slack’s Alternative App, Threads Raises Confusion