![YouTube Initiates Test To Restrict Ad Blocker Usage](https://surgezirc.co.za/wp-content/uploads/2023/06/photo-1616469829526-7057a1427626.png)
In a recent trial, YouTube has initiated an experiment aimed at restricting the usage of ad blockers.
Users are being prompted to either disable their ad-blocking extensions or consider purchasing a premium subscription after watching three videos.
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Reddit users were quick to share screenshots of the streaming platform displaying a warning message to individuals using ad-blocking software on desktops.
Bleeping Computer was the first to report on this development. The warning message states, “Video player will be blocked after 3 videos,” followed by a further notification which reads, “It looks like you may be using an ad blocker. Video playback will be blocked unless YouTube is allowlisted or the ad blocker is disabled.”
The streaming app has also been observed limiting the functionality of ad blockers on mobile devices, as reported by certain users.
When approached for comment, YouTube confirmed that the warning sign was part of a global experiment.
According to a statement provided by the company to SurgeZirc SA, “We’re running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium.”
Furthermore, Google indicated that in “extreme cases,” if users do not allow the app on their ad-blocking software, video playback may be temporarily disabled.
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This is not the first time the company has conducted experiments to encourage users to opt for premium subscriptions. In a test conducted last year, YouTube briefly prompted users to purchase a paid plan in order to access 4K videos.
In September of the same year, the platform even experimented with displaying up to 11 unskippable ads at the start of videos, aiming to provide an uninterrupted viewing experience. It had reported over 80 million subscribers across its Music and Premium services last year.